Maternity Fashion

  • The Revival of Mom Jeans

    That’s right, high-waisted mom jeans are cool now!

    Article & Photo courtesy of Well Rounded NY

    You’ve seen the SNL sketch “mom jeans” — a parody on what mama wears post baby. You know, the one where the three women prance around in jeans that come up to their belly-button, concealing a newly acquired pooch? Well the joke’s on us because ‘mom jeans’ have hit the fashion scene hard, and are now legitimately cool.

    Flattering when styled in the right way, this is some seriously good news for embracing postpartum style. A clear throwback to the 80s, scoop up a pair of this figure-flattering silhouette once you make it through to the other side of pregnancy. You’ll own your newly found curves while looking fashion forward. Here are our 5 favorite high-waist mom jeans.


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  • Fall Maternity Fashion Trends

    Any woman who’s been pregnant knows it can be hard to balance style and comfort as your body changes during pregnancy. Lucky for us, maternity fashion is taken just as seriously as style trends for everyone else. There’s no reason not to follow along with the latest trends, no matter how far along you are. Plus, almost everything looks cuter with a baby bump and glowing mama-to-be. Here are the fall maternity fashion trends to follow so that you, and your bump, are fully on-point.

    Leggings and boots are essential this fall. This is the look that even non-pregnant women everywhere boasting when the seasons change and the weather gets chilly. Find comfortable, breathable materials for the leggings and match them with this autumn's’ killer selection of ankle, calf, and knee boots. Stick to basic colors for the leggings, but be adventurous with tops and footwear.

    Pick a sweet, short dress for a night out.  This season, knee-length dresses are in style for expectant mothers, replacing floor-length, high-waisted maternity dresses. This fall’s dresses have straight cuts, A-shaped designs, and flared skirts and are gorgeously flattering, even after the baby is born. Lack of style choices aren’t an issue anymore for a night out when you’re expecting, as long as you’re up for it!

    Fall florals are in style for expectant moms, too. This fall, runways everywhere are showcasing bold, beautiful florals. Maternity clothes are no exception. Shopping for florals in maternity wear can be tricky, as some patterns can end up looking dowdy or too old-fashioned. Look out for autumnal tones, trendy rosy shades of pink, large prints, and cute accessories like belts and tassels to wrap up the look.

    Delicate lace brings out the maternal blush. Lacy tops, leggings, pants, and sweaters add a feminine, yet trendy, edge to any maternity outfit. Lace accents on a tunic or sweater can be matched with denim or other harder fabrics to create a warm look. You can also find lace in darker shades on evening wear to add a dramatic touch. Lace is beautiful in any color, so match according to your outfit for a polished and refined look.

    Easy layering is essential for chilly expectant days. When you’re expecting, you can go from chilled to sweating in a matter of moments. It’s important to be prepared when you’re out and about, but you don’t want a pile of random sweaters adding a frumpy look to your outfit. Find a few lighter layers that mesh together, which you can add or subtract as needed.

    Pick soft whites and creams in your color scheme. Light colors work well with a growing bump and can really flatter your changing body. Pair cream sweaters with dark neutral leggings and pants for a stunning contrast, or layer white underneath deeper shades for a pop of brightness.

    Checks, plaids, and stripes add touches of boldness to your bump. But not all three together! Look for simple and streamlined patterns that stand out on their own against neutral colors. As you shop, find cuts that are slightly fitted to maintain shape against a growing belly. Keep accessories light, or stick to one or two complimentary pieces that let your clothing shine.

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  • Working Moms: General Public Goods

    Instagram is a place for inspiration and information, as well as camaraderie and community. Many a thumb-swipe have yielded a great friendship or business partner, two people that may not have ever found each other otherwise if not for a follow and a like. Such is the case with Alexis Sassard and Randee Shields, co-founders of one of our favorite new lines of new mama must-haves, General Public Goods.

    These two Texas mamas have reinvigorated the postpartum wardrobe, with simple, classic hand-made pieces. Like the perfect V-neck top. A cardigan you’ll reach for on the daily. And a ring sling that’s comfortable and chic from your baby’s infancy through toddlerhood, with genius details like a pocket on the tail.

    Now that both are expecting their second babies, they’re bound to have even more insight into the postpartum market.

    Read more here

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  • Summer Nursing Style

    Article & Photos courtesy of Well Rounded NY

    7 breastfeeding-friendly pieces to take you through the summer months.

    No matter how down-pat you’ve got your summer style, the introduction of breastfeeding will probably throw you for a loop. Those cool maxis, sweet shifts, and even your fave worn t-shirts just don’t give you the nursing access you need on the regular. And while you can definitely improvise, you might want to invest in some nursing-friendly fashion to get you through the summer months. Here are 7 essentials that will have you (and your breasts) covered for every occasion. Bonus: you can wear them all during pregnancy too!

    Home from the Hospital: Storq Nursing Caftan
    The maternity experts at Storq have expanded into the 4th trimester and given you something effortlessly chic and totally nursing-friendly to throw in when the hordes of family and friends come through for their first baby visit. $148. Buy it here.

    Brunch: Loyal Hana Anya Print Shift Dress
    The only way to nurse in a non-nursing friendly shift dress is to lift the whole dang thing over your head. Loyal Hana’s version has hidden zippers on both sides for discreet nursing access. $105. Buy it here.

    Everyday Basic: boob Design Simone Top
    You can feel good about wearing the bejesus out of this boob design tank top since it’s made from organic cotton, using responsible production. Take our advice and order an extra. $59. Buy it here.

    Date Night: Au Lait X-Back Maxi Dress
    This lightweight jersey dress with a cool cross-over back detail will make you feel like the most fashionable gal in the room, even if you have to take a break from your fab dinner party to pump. $188.Buy it here.

    Back to Work: Mitera Ellen Dress
    You’ll feel confident and chic heading back to work in this classic, pleated power dress. The buttery soft Japanese crepe is machine washable (and retains the pleats!), and it comes with a sash for those days you want to mix it up. $335. Buy it here.

    Fast Fashion: ASOS Nursing Embroidered Dress in Chambray
    If you didn’t discover ASOS Maternity during your pregnancy, there’s still time now that you’re nursing. Tons of maternity styles — like this cute chambray number — convert for easy breastfeeding access, and they’re cheap enough to keep you on trend all summer long. $56.61. Buy it here.

    Fave T-Shirt: Nom Maternity Ruched Nursing Tee
    This Nom Maternity tee has all the same features as your old standby — comfy, flattering and goes with everything — but it also has discreet nursing access under those buttons. $68. Buy it here.

    This article is by Jessica Pallay courtesy of Well Rounded NY.  Conceived with love by former magazine editors Jessica Pallay and Kaity Velez, Well Rounded NY aims to be the singular pregnancy resource for city-savvy moms-to-be. Through reviews, profiles, expert Q&As, local guides and more, Well Rounded curates the New York City pregnancy and helps its readers come to terms – and term! – with pregnancy in the city.

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  • Postpartum Fashion: Back to Work

    9 dresses that will get you psyched to end your maternity leave.

    Article & Photos courtesy of Well Rounded NY

    Heading back to work after a maternity leave can be difficult for many reasons. Not only is it an emotional transition, but with that new postpartum body, there’s also the struggle with what to wear. The last work-appropriate outfit you likely bought was when catering to a pregnant body, and despite the fact that you’ve since given birth, who goes back to their original shape in 12 weeks? With that said, here are a few back-to-work spring and summer dresses that will help you stay calm, cool, collected, and comfortable while stepping into your new role: working mom!

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    This article is by Jenny Greenstein, courtesy of Well Rounded NY. Conceived with love by former magazine editors Jessica Pallay and Kaity Velez, Well Rounded NY aims to be the singular pregnancy resource for city-savvy moms-to-be. Through reviews, profiles, expert Q&As, local guides and more, Well Rounded curates the New York City pregnancy and helps its readers come to terms – and term! – with pregnancy in the city.


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  • The Nursing Bra You Need: Interview With Au Lait Founder Emily Hsu

    Finding nursing bras that make breastfeeding easy and don’t compromise on comfort can feel impossible to find, but Au Lait has you covered! We sat down with Au Lait founder Emily Hsu and discussed the inspiration behind her line of unique nursing wear. The Au Lait line provides privacy, comfort and support through design and materials that are safe for you and your baby – which is why we’re so excited to have them as our newest addition to The Covet Shop!

    1) What inspired you to start Au Lait? 

    I had a really hard time trying to sustain my breastfeeding efforts while traveling for work.  I was not comfortable with exposing myself especially while I was on business flights and conferences.  Au Lait’s styles are made for the nursing mothers on the go, while providing 360 degrees of privacy.

    2) How are your clothes different from other nursingwear brands?

    Au Lait combines timeless style with a focus on fabric and feeding technology so that breastfeeding moms are not restricted to nursing tops that are overly casual.

    3) Tell us more about the nursing bra. How did you design it? Why is it special?

    I suffered from repeated bouts of mastitis while I was breastfeeding Avery.  The doctor told me to not wear a nursing bra to help prevent future occurrences but as any nursing mom knows, not wearing a bra is not really an option unless I just stayed home all day and even then, I wouldn’t want to be in a wet shirt all day!

    So while designing a new nursing bra, I had two goals in mind.  I need a bra that grew and shrank with me throughout the day (and especially nights) and also, a bottom band that provided support but did not “pinch” my milk ducts as my doctor told me was one of the possible causes of mastitis.

    Our Seamless Lounge Nursing Bra utilizes an ultra fine spandex spun just for our bottom band so that it sits against your rib cage but does not restrict or roll.  The bra has a crossover design on both the front and back so it truly expands and shrinks with your every change.

    I added special pockets to hold removable cups because I personally can use the shaping help and also, I was so sick of dropping and picking up my reusable nursing pad everywhere.  So you can tuck your reusable nursing pads into the special pockets to keep them in place as you go about your day with your little one.

    4) You don’t have a white bra. What is the reasoning behind your color selections?

    The process of making a garment white involves both bleaching and the application of optical whiteners.  Synthetic fabrics that are widely popular these days due to their more technical nature (good stretch, and wicking) requires 2 processes in order to achieve a true white. The kind of white that I know your brand new baby reminds you of: pure, untainted, cloud-like cleanliness.

    Due to the fact that reductive bleaching and optical whiteners both use fluorescents to achieve the clean white that we so love, I had to make the call and err on the side of caution as I slept in my nursing bras.

    In fact, except for when I was showering, I lived in my nursing bras 24/7 for as long as I nursed Avery.  I am sure that 99% of the chemical traces are washed off eventually and I know even our laundry detergents have traces of fluorescents in it to make “our whites white and our brights brighter!”

    However, I had to think about the tired, desperate, first-time mom with aching boobs, who just wants to pull on the bra right out of the package.  I have to think about her and what is best for her and her baby.

    5) What’s your favorite Nine Naturals product?

    I have been using the Natural Pregnancy Belly Oil religiously since its launch!  It is so luxurious and easy to spread around my belly.  I use it twice a day and I haven’t gotten the belly itches yet and I’m due this week!

    Born into a family dedicated to designing and creating the highest end performance textile products, Emily H. has spent over a decade in crafting fit, design, and production for the performance sports industry and working with the world’s most innovative brands in textiles and garment construction technology.

    While breastfeeding her daughter Avery, Emily was constantly frustrated and shocked at the lack of clothing options for breastfeeding women. Although comfort is very important, it should not be a hindrance to pursuing style and functionality. Utilizing her knowledge in fabrics and garment construction, Emily decided to solve the two biggest issues with nursing and breastfeeding tops: privacy for the nursing mother and designs that avoid the drab look that nursing tops feature today.


    5 Tips For Buying The Nursing Perfect Bra
    Mastitis and Breastfeeding
    How to: Nurse (Discreetly) at a Restaurant

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