Our Story

We imagined you, standing in the store aisle, flipping over bottle after bottle and trying to figure out which beauty products were safe to use during pregnancy. And we asked, why isn’t this easier? The answer to that question became Nine Naturals.

At Nine Naturals, our mission is to make beauty simple, smart and safe for moms and moms-to-be. We craft our products to give you the amazing results you love using only natural and organic ingredients. Because taking good care of yourself is the best thing you can do for your baby.


Our Principles

Our highest priority is you and your baby

All of our ingredients are pre-screened for health and safety during pregnancy and while nursing. We do the research so you don't have to.

We develop formulations derived from nature

Our formulations are plant-based. That means everything we use in our products is derived from nature. We never use Sulfates, Parabens, Phthalates, Petrochemicals, DEA, Synthetic Fragrances, or Artificial Preservatives.

 We create products that actually perform

Natural performance is not an oxymoron. Our formulations are based on high performance as well as natural purity. Our premium ingredients nurture your hair and skin to keep you feeling radiant throughout your nine months and beyond.

 We believe in ingredient transparency

You shouldn't need a PhD to know what's in your products. We disclose all of our ingredients to you. Through our ingredients glossary, we define each ingredient we use and explain why it is used in our products.

Our fragrances won't offend your senses

Our proprietary all-natural fragrances were designed by a renowned perfumer to help ease common pregnancy symptoms like morning sickness and fatigue. Each fragrance is comprised solely of natural essential oils that are gentle and soothing.

We love beautiful design

Nine Naturals was created for the woman who wants safe, natural products but loves to look and feel beautiful. Our passion for beauty extends to everything that we do, including our packaging. You'll be happy to see our products on your shelf every day.


Nine Naturals in the Press