The Nursing Bra You Need: Interview With Au Lait Founder Emily Hsu

Finding nursing bras that make breastfeeding easy and don’t compromise on comfort can feel impossible to find, but Au Lait has you covered! We sat down with Au Lait founder Emily Hsu and discussed the inspiration behind her line of unique nursing wear. The Au Lait line provides privacy, comfort and support through design and materials that are safe for you and your baby – which is why we’re so excited to have them as our newest addition to The Covet Shop!

1) What inspired you to start Au Lait? 

I had a really hard time trying to sustain my breastfeeding efforts while traveling for work.  I was not comfortable with exposing myself especially while I was on business flights and conferences.  Au Lait’s styles are made for the nursing mothers on the go, while providing 360 degrees of privacy.

2) How are your clothes different from other nursingwear brands?

Au Lait combines timeless style with a focus on fabric and feeding technology so that breastfeeding moms are not restricted to nursing tops that are overly casual.

3) Tell us more about the nursing bra. How did you design it? Why is it special?

I suffered from repeated bouts of mastitis while I was breastfeeding Avery.  The doctor told me to not wear a nursing bra to help prevent future occurrences but as any nursing mom knows, not wearing a bra is not really an option unless I just stayed home all day and even then, I wouldn’t want to be in a wet shirt all day!

So while designing a new nursing bra, I had two goals in mind.  I need a bra that grew and shrank with me throughout the day (and especially nights) and also, a bottom band that provided support but did not “pinch” my milk ducts as my doctor told me was one of the possible causes of mastitis.

Our Seamless Lounge Nursing Bra utilizes an ultra fine spandex spun just for our bottom band so that it sits against your rib cage but does not restrict or roll.  The bra has a crossover design on both the front and back so it truly expands and shrinks with your every change.

I added special pockets to hold removable cups because I personally can use the shaping help and also, I was so sick of dropping and picking up my reusable nursing pad everywhere.  So you can tuck your reusable nursing pads into the special pockets to keep them in place as you go about your day with your little one.

4) You don’t have a white bra. What is the reasoning behind your color selections?

The process of making a garment white involves both bleaching and the application of optical whiteners.  Synthetic fabrics that are widely popular these days due to their more technical nature (good stretch, and wicking) requires 2 processes in order to achieve a true white. The kind of white that I know your brand new baby reminds you of: pure, untainted, cloud-like cleanliness.

Due to the fact that reductive bleaching and optical whiteners both use fluorescents to achieve the clean white that we so love, I had to make the call and err on the side of caution as I slept in my nursing bras.

In fact, except for when I was showering, I lived in my nursing bras 24/7 for as long as I nursed Avery.  I am sure that 99% of the chemical traces are washed off eventually and I know even our laundry detergents have traces of fluorescents in it to make “our whites white and our brights brighter!”

However, I had to think about the tired, desperate, first-time mom with aching boobs, who just wants to pull on the bra right out of the package.  I have to think about her and what is best for her and her baby.

5) What’s your favorite Nine Naturals product?

I have been using the Natural Pregnancy Belly Oil religiously since its launch!  It is so luxurious and easy to spread around my belly.  I use it twice a day and I haven’t gotten the belly itches yet and I’m due this week!



Born into a family dedicated to designing and creating the highest end performance textile products, Emily H. has spent over a decade in crafting fit, design, and production for the performance sports industry and working with the world’s most innovative brands in textiles and garment construction technology.

While breastfeeding her daughter Avery, Emily was constantly frustrated and shocked at the lack of clothing options for breastfeeding women. Although comfort is very important, it should not be a hindrance to pursuing style and functionality. Utilizing her knowledge in fabrics and garment construction, Emily decided to solve the two biggest issues with nursing and breastfeeding tops: privacy for the nursing mother and designs that avoid the drab look that nursing tops feature today.

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