We are so excited to introduce Trust Fund Beauty as our first curated addition to The Covet Shop. We sat down with the founder of TFB, Samara Granofsky and learned what inspired her to create a high-quality line of fun nail polishes that are safe for you and those you love. With Trust Fund Beauty, you can look fabulous without compromising your health.
1) What inspired you to start TFB?
My mother was going through chemotherapy and wanted a safe, non-toxic nail polish. The non-toxic nail polishes she found had limited colors and weren’t fun or didn’t have cool names. Inspired by my mother, years later I put her want and our joint sense of humor into creating Trust Fund Beauty, a luxury line of high-end, collection-themed, toxin free polishes.
2) We (and I’m sure other women as well!) love the playful nature of the names of your polishes. What inspired these names?
The names were inspired by my life and the pop culture we all live in. Every name has a meaning behind it – for example, the story behind the Rich Bitch nail polish is “Self-explanatory. You get what you want, because you can. And you do it with style.”
3) What are the chemicals you want to avoid in nail polishes? Why are they harmful?
We formulate our nail polishes in accordance to FDA regulations and David Sazuki Foundation guidelines, in order to eliminate the chemicals that are deemed toxic while still producing a quick drying, durable and long wearing polish (thank you science!).
4) Tell us more about TFB formulations. What makes them unique to other brands?
Our nail polishes are actually 7-free (meaning free of parabens, dibutyl phthalate, toluene, xylene, camphor, formaldehyde and resin - editor's note: TFB is now 10-free!), but we do not use it in our marketing because the term hasn’t caught on just yet. The polishes are still quick drying, long wearing and super pigmented. It just goes to show that you don’t need chemicals to have a great product!
The polishes are also cruelty free to both humans and animals (no part of our product is made in a country with questionable human rights records or labor laws).
5) What’s your favorite/go-to TFB nail color?
It depends on my mood, but I love Rich Bitch. For me, it’s the perfect red! And sometimes I break a nail and have to file the rest down short to match and it also looks good on both long and short nails.
As a lover of the finest things life has to offer, Samara Granofsky created Trust Fund Beauty out of a desire to bring out the rich bitch in everyone. A skilled shopper who never denies herself the pleasure of “one in every colour”, Samara is a self-proclaimed polish addict so the idea to start a 7-free luxury line of high-end, collection-themed polishes was a no-brainer!
The Covet Shop is a curated collection of beauty and lifestyle products to help you discover the brands we Love + Trust + Covet.
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